Win Rate Calculator
Number of successfully closed deals or games won
Number of deals lost or games lost at final decision
Enter a target to calculate how many additional wins you need
Enter Your Figures to Get Started
Fill in your wins and losses above — results including win rate, win/loss ratio, performance rating, and benchmark comparison will appear here instantly.
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اختر وضعك
Select the tab that matches your use case: Sales Mode for standard deal win rates, Sports Mode if you have ties or draws, Revenue Mode to measure by deal value rather than count, or Trading Mode to calculate win rate alongside a breakeven threshold.
Enter Your Wins and Losses
Type in the number of deals won and deals lost (or games won/lost for sports). For sports mode, add any ties. For revenue mode, enter the dollar value of won deals and your total pipeline value. For trading mode, enter winning trades, total trades, and optionally your risk and reward amounts.
راجع نتائجك
Results appear instantly as you type. The hero metric shows your win rate percentage, the ProgressRing visualizes performance at a glance, and the win/loss breakdown bar shows the proportion visually. Scroll down to see industry benchmark comparisons and the exact formula used.
Set a Target and Export
In Sales Mode, enter an optional target win rate percentage to instantly see how many additional wins you need to reach that goal. Use the Export CSV button to download your results for reporting, or Print Results to create a clean printable summary.
الأسئلة الشائعة
What is a good win rate for B2B sales?
A good win rate in B2B sales depends heavily on your market segment. According to a 2022 HubSpot research report, the median win rate across industries is approximately 45.5%. For B2B SaaS companies, a typical baseline is 20–30%, with top performers reaching 35–45%. Enterprise sales teams dealing with complex, multi-stakeholder deals often see 15–25%, while SMB-focused inside sales teams can achieve 35–50%. Klipfolio considers a rate above 60% a strong indicator of sales effectiveness. Rather than benchmarking against a single number, compare your rate to your own historical trends and to your specific industry peers. Consistent improvement quarter over quarter is often more meaningful than hitting an industry average.
What is the difference between win rate and close rate?
Win rate and close rate are related but measure different things. Win rate measures what percentage of opportunities that reached a final decision (won or lost) were won. It excludes deals still in progress or deals that went dormant. Close rate typically refers to the ratio of deals that moved from one stage to the next in your pipeline — for example, how many prospects became qualified leads, or how many proposals resulted in a closed deal. Some organizations use close rate interchangeably with win rate, but technically win rate is the more precise metric for measuring competitive success. Tracking both gives you a complete picture: your close rate shows pipeline conversion efficiency, while your win rate shows competitive effectiveness at the final decision stage.
How is the sports win rate with ties calculated?
When ties or draws are possible (as in soccer, NHL overtime losses, or NFL regular season), a simple wins/total calculation understates performance because ties are not losses. The standard weighted formula is: Win Rate (%) = ((2 × Wins + Ties) / (2 × Total Games)) × 100. This treats each tie as worth exactly half a win, so a season of 10 wins, 5 ties, and 5 losses gives: ((20 + 5) / (2 × 20)) × 100 = 62.5%. Without the weighted formula, the same record would calculate as 10/20 = 50%, which understates the team's performance since they only lost 5 games. The weighted formula is used by the NFL, NHL standings systems, and many other leagues that allow tied outcomes.
Can I have a profitable trading strategy with a win rate below 50%?
Yes — a win rate below 50% can be perfectly profitable in trading if your average winning trade is significantly larger than your average losing trade. The key concept is the breakeven win rate, calculated as: 1 / (1 + Reward/Risk) × 100. For a 1:2 risk/reward ratio (risking $1 to gain $2), the breakeven win rate is just 33.3%. Many professional trend-following strategies operate with win rates of 30–45% because winners are allowed to run far longer than losers are held. Conversely, a strategy with a 70% win rate but a 1:3 loss/reward ratio (losing $3 for every $1 gained) is unprofitable. Always evaluate win rate alongside your average risk/reward ratio — neither metric alone tells the complete story.
Why use revenue-based win rate instead of count-based?
Count-based win rate treats every deal equally regardless of size, which can be misleading when deal values vary significantly. Imagine a team that closes 8 out of 10 small deals worth $5,000 each but loses 1 large deal worth $200,000. Their count-based win rate is 80%, yet they actually captured only $40,000 of $245,000 in potential revenue — a revenue win rate of just 16.3%. Revenue-based win rate is especially important for enterprise sales teams, where a single strategic account can dwarf dozens of smaller opportunities. When reporting to leadership or making resource allocation decisions, revenue win rate provides a more accurate picture of business impact than a simple count of deals won.
How often should I measure and review win rate?
For sales teams, a monthly or quarterly cadence is most common. Monthly reviews let you spot short-term trends (a new competitor, pricing changes, or a process breakdown) and course-correct quickly. Quarterly reviews provide enough data to distinguish genuine trends from statistical noise, especially for teams with lower deal volumes where a few outliers can skew a month's results. Annual reviews are useful for strategic planning but too infrequent for operational management. For traders, win rate should be evaluated over at least 30–50 trades to achieve statistical reliability — too few trades and random variance will dominate the signal. For sports, reviewing win rate by opponent type, home vs. away, or season phase adds useful context beyond the headline number.